In The 7Cs of Coaching, Bruce Grimley expertly explains neuro-linguistic programming (NLP) to the advanced coach and counsellor by asking a simple question: 'What is NLP?' Inviting us on his personal journey, he provides the reader in this book with an insight as to how he coaches using his own NLP model as well as exploring the complexity of NLP as a practice. Ground-breaking and thought-provoking, this book offers a modern examination of NLP.
Key Features
- Incorporates contemporary psychological understanding and neuroscientific research.
- Provides a complete NLP model with specific steps to achieve excellence in coaching.
- Includes case studies, exercises, and reflective questions for both novice and advanced coaches.
- Addresses issues shared by the broader coaching community, such as differentiation from counselling.
- Essential reading for all coaches in practice and training, coach supervisors, and counsellors interested in coaching techniques.
Additional Information
Grimley insists that if the NLP paradigm is to find credible traction in the modern world, it needs to test its claims in the same way as other academic disciplines; based on his own research, this book does just that. By analysing the NLP landscape, this book also addresses many issues which are shared by the broader coaching community such as professional status and lack of a reliable empirical evidence base. Highlighting why NLP is still useful and popular, and exploring why it fills a gap in the marketplace for effective coaching.
